The Solution Evolution
Navigating the realm of social media and using it as an advertising platform for political campaigns is gaining popularity. Not to mention the rationality and efficiency of delivering a message to potential voters when carrying out an advertising campaign.
Proper management of campaigns that have far-reaching political advertisements are a fruit of a proper management of promotions, improper handling could potentially lead to a less effective exchange of information between the public voters and political figures.
Moreover, a non-skippable ad campaign without a doubt stems from a well-planned procedure such as advocating for publicity, establishing credibility, sparking interest, and redirecting readers to other content and commercial choices. Resulting to paid facebook advertisements being regarded as an effective social media strategy, as a lot of other organizations utilizes it.
Blast from the past, according to a study, based on data gathered through October 2021, YouTube channels associated with or owned by Ferdinand “Bongbong” Marcos, a presidential candidate at the time, are becoming more active in the discourse around the previous 2022 elections.
Hence, the discovery of news media—along with politicians and government agencies—remains the most popular and recognized actor, followed by YouTube channels that are regarded as “news and politics.”
Tiktok, on the other hand, restricts the use of political content in advertisements in any way, including those from political groups and non-political advertisers who intend to express their political opinions.
On top of that, TikTok users are allowed to share political content voluntarily as long as it complies with its Community Guidelines– though TikTok does not permit political content to be featured in advertisements.
Regardless of the limitations imposed by the platform, to a certain extent. It does not, figuratively, restrict the information dissemination. Certain limitations only apply to the platform’s algorithm, and each one offers the audience with its own kind of promotion.
By: Pauline Anacay
INFO SOURCE: https://halalan.up.edu.ph/civil-society-movements-as-anti-political-dynasty-champions-an-analysis/
NEWS SOURCE: https://www.rappler.com/philippines/elections/study-says-bongbong-marcos-networks-gain-influence-youtube-election-discourse/