Managing Online Reputation During Campaigns
Counter the Slander Public opinion is significantly shaped by the online political environment. Considering the fact that it holds a bad ordeal and is vulnerable to reputational risks, with the platform acting as a policy promotion and constituent engagement for politicians. Smear campaigns are also referred to as ‘asymmetric attacks’. Which, in theory, targets anyone. […]
Health Management for Candidates During Intensive Campaigns
KNOW SAFETY, NO PAIN. NO SAFETY, KNOW PAIN Summer weather in the Philippines is no joke, ask anybody during the time of the year where the heatwaves keep rising, the classes get suspended and some are even forced to work from home. Not only that, but people are also experiencing dizziness, heatstroke, hyperthermia, dehydration, and […]
Strategic Communication in the Age of Information Overload
We live in a world of information overload. A plethora of information competes for our attention in the media landscape, including press releases, blog entries, social media updates, and news alerts. Now that we live in an information society work and personal life have become more digitally connected — providing numerous sources of information being […]
The Evolution of Political Advertising in the Philippines
The Solution Evolution Navigating the realm of social media and using it as an advertising platform for political campaigns is gaining popularity. Not to mention the rationality and efficiency of delivering a message to potential voters when carrying out an advertising campaign. Proper management of campaigns that have far-reaching political advertisements are a fruit of […]